UD Trucks became a part of the Volvo group in 2007. Previously known as Nissan Diesel, UD Trucks have a long and proud history in Pakistan. The company was the first Japanese truck brand to enter the Pakistani market and has since continued to be one of the leading players in the truck brands category.

To become the preferred premium Japanese trucks brand in the commercial market by regaining UD’s market position.

To provide the best in class products and services in order to achieve industry-leading customer satisfaction and to attain and retain market leadership in the emerging trucks market segment by playing the role of a game changer.